내 나라 감자를 인터뷰하다

지난주 평창에 다녀왔습니다.

생감자 스낵인 포카칩 원료가 되는 감자를 취재하기 위해서였죠.

제가 다녀온 곳은 오리온 감자원료연구소입니다.

우선 8월5일자로 저희 신문에 게재된 기사부터 보시죠.

감자를 화자로 설정해 기사로 써 보았습니다. ^^

——————————————————————————–

 

<동아일보 8월5일 경제면>

 

저를 사랑해주시는 여러분, 감사합니다. 전 감자입니다. 흔한 식용(食用) 감자가 아니라 스낵용으로 품종이 개량된 감자죠. 더 정확히는 국내 생감자 스낵 시장의 1위(점유율 63%·AC닐슨 조사 기준)인 오리온 생감자 스낵(‘포카칩’과 ‘스윙칩’)의 원료가 되는 감자입니다. 지난달에는 포카칩과 스윙칩을 무려 109억 원어치나 사 드셨다니 황송할 따름입니다. 오리온 생감자 스낵의 월 매출이 100억 원을 넘어선 건 처음이에요.

우리 농산물로 건강을 챙기려는 ‘착한’ 친환경 트렌드가 오늘의 영광을 있게 한 듯합니다.제 고향은 강원 평창군에 있는 오리온 감자원료연구소. ‘포카칩’ 탄생(1988년) 한 해 전인 1987년 23만1000m&sup2;(약 7만 평) 땅에 들어선 국내 최초의 민간 감자연구소입니다. 일반 감자는 울룩불룩 못생긴 게 많은 데다 1.34∼2.74mm 두께로 썰어 183도에서 2, 3분 튀기면 색깔이 거뭇하게 변했거든요. 연구원 10여 명이 실험에 매달려 2001년 비로소 제가 개발됐습니다.

 

어엿하게 국립종자원에 등록된 제 토종 감자 품종 이름은 ‘두백’입니다. 둥글수록 미인이란 소리를 듣는 제 허리둘레는 4.5∼9.4cm. 튀겨도 고유의 색을 그대로 유지합니다.실은 담철곤 오리온그룹 회장(고 이양구 동양그룹 회장의 둘째 사위)이 20여 년간 절 극진히 돌봐주셨습니다. 연구소 설립 당시 동양제과공업 부사장이었던 담 회장은 “외국에서 감자를 수입하지 말고 국산 종자를 개발해 토종 스낵을 키우라”고 하셨죠. 전국 계약재배 농가 1000여 곳에서 생산되는 국산 감자가 이제 2만 t 규모입니다. 오리온에서는 생감자 스낵사업을 ‘생물사업’이라고 부릅니다. 제가 기후변화에 좀 예민합니다. 달걀 대하듯 지극 정성으로 다뤄야 하는 데다 매출 대비 이익이 적어(지난해 오리온 생감자 스낵 국내 매출 850억 원, 영업이익 28억 원) 버림받을 수 있었던 저를 담 회장은 믿고 거둬주셨죠. 그 덕분에 지난해 해외 매출이 386억 원이었습니다.수준급 스키 실력으로 평소 인근 용평 스키장에 왔다가 연구소를 방문하는 담 회장은 언젠가부터 고민이 많아 보였습니다.

 

아니나 다를까, 오리온은 지난해 말과 올 초 차례로 온미디어와 베니건스를 매각했습니다. 신용평가사들은 유동성 5000억 원을 갖추고 본업인 식품에 충실하며 해외시장을 개척하는 오리온의 행보에 가산점을 줬습니다. 1년 전 국내 식음료 기업 중 시가총액 기준으로 7, 8위이던 오리온은 4일 현재 시가총액 2조2006억 원(주당 36만9000 원)으로 CJ제일제당에 이어 2위로 떠올랐습니다. 화교 3세인 담 회장은 “오리온은 글로벌 식품기업으로 간다”고 얘기하고 있습니다. 19세기 중국 만주로부터 두만강을 건너왔다는 설과 영국 상선을 타고 온 네덜란드 선교사가 들여왔다는 설이 분분한 저, 감자…. 아마 ‘오리온’의 옷을 입은 ‘메이드 인 코리아’ 생감자 스낵으로 앞으로 해외 나들이가 더 많아질 것 같습니다.
평창=김선미 기자 kimsunmi@donga.com

 

—————————————————————————–

 

전 오리온 감자원료연구소에서

난생 처음으로 감자꽃을 보았습니다.

감자꽃, 예뻤습니다.

딱 감자꽃 발음처럼 생겼습니다. ^^

감자 저장고에 들어섰을 땐,

프랑스 보르도나 부르고뉴 와인저장고에서보다

더 큰 감동을 느꼈죠.

감자를 재배하는 감자밭도 다른 나라 포도밭보다 훨씬 정감 있었습니다.

그 장면들을 감상해보시죠.

큰 맘 먹고 새로 구입한 하이브리드 카메라로 찍어봤습니다. ^^

 

(감자꽃)

 

(감자묘목)

 

(감자밭)

 

(포카칩용 감자)

 

(오리온감자원료연구소 내 감자저장고)

 

아울러,

바로 인근 알펜시아 리조트에서 마침 열리던

대관령 국제음악제를 운 좋게 들를 수 있었습니다.

참 좋았습니다. ^^

 

 

 

 

 

 

 

카테고리 : 스타일 인터뷰
태그 , ,

댓글(74) 내 나라 감자를 인터뷰하다

  1. 안주연 says:

    감자꾳이쁜데요 감자는 다좋아^^

  2. 이상민 says:

    와 김기자님 정말 사진기 부러워요 감자꽃도 예쁘게 나오고 프로필사진도 잘나오셨다는 ^^

  3. 매그넘 says:

    포카칩에 이렇게 많은 비밀이 숨어 있는 줄 몰랐습니다.가끔 조카들 포카칩을 먹으며 맛있다는 느꼈는데… 재밌고 유익한 기사네요 앙드레선생님 부고 소식을 듣고 갑자기 김기자님 블러그에 오고 싶더라구요. 추억이 많으셨다고 들어서요……

  4. 짚시인생 says:

    반갑습니다. 제 고향이 강원도 감자바위인지라.
    오늘따라 남달리 님의 글을 읽어 내려갑니다.
    당시 지긋지긋하게 보아왔던 감자밭과 그의 꽃들…
    오늘보니 너무 수줍어하네요. 감자꽃 우리꽃 화이팅 해 봅니다.
    웃으시는 모습이 감자꽃 닮은것 같습니다. 만나게 되어 반갑습니다

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