이명박,박근혜에게 헬밋을 씌우다

민족최대의 명절인 설이 지났음에도 불구하고 친이 친박간의 불화가 점입가경이다. 세종시수정안 문제로 촉발된 양측간의 싸움은 급기야 ‘집안 강도론’으로 폭발직전이다.사실 이명박 대통령과 박근혜 전대표사이의 끝없는 경쟁은 어제 오늘의 문제는 아니다. 2007년 초 한나라당내 대통령후보 경선초반부터 시작됐다.

 

당시 경선레이스는 전 당대표라는 유리한 고지에 있던 박근혜 후보를  서울시장 출신의 이명박후보가 당내 기반을 점차 확대해나가며 공격적으로 뒤따라 가는 형국이었다.두 후보간의 경쟁구도는 언론에 의해 더욱 증폭되었다.양 후보가 같이 참석한 집회나 토론회등 각종모임에서 나란히 자리에 앉아있는 박근혜,이명박후보의 일거수 일투족은 신문지면을 통해 매일매일 독자들에게 선보였다.서로 마주보며 정답게 이야기하는 장면부터 잠시 서로 얼굴을 돌리고 마치 서로를 외면하는 듯한 사진까지 다양하게 촬영게재 됐다.

 

 

2007년 1월 9일 오후 서울 프레스센터에서 열린 `대구.경북인 신년교례회`에서 이명박 전 서울시장과 박근혜 전 한나라당 대표가 건배를 하고 있다.
이런 모습을 촬영한 후  반드시?

 

 

 

서로 등진모습도 촬영해야                                                               (사진=연합뉴스)

 

 

 

 

2007년 2월23일 오전 대전에서 열린 한나라당 대전시당 신년교례회에 참석한 당 대권 경선 후보 이명박 전 시장과,박근혜 전 대표가 대선필승 기원 시루떡을 절단 한 후 참석자들과 밝은 모습으로 인사하고 있다
.

 

이런 사진을 찍은 후 반드시?

 

 

서로 고개돌리고 굳은 표정의 사진도 촬영해야                    (사진=김동주)

 

 

 

본격적인 경선 레이스에 돌입한 3월경에 이명박 후보는 경북 영주 선비촌을 방문해 도포 차림에 갓을 쓰고 장구치는 이미지를 신문에 선보였다. 경선내내 이후보측은  항상 새로운 이미지 선점을 위해 박후보측보다 한발짝 빠르게 움직였다.

 

 

2007년 3월15일자 동아일보 6면에 게재된 이명박 전시장이 경북 영주 선비촌을 방문해 도포 차림에 갓을 쓰고 장구를 치는 장면의 사진
                                                              (사진=신원건기자)

 

 

이 사진에 자극 받은 듯  다음날인 3월16일 이명박 전 시장과 경쟁관계인 박근혜 전 대표는 경남 사천 한국항공우주산업을 방문해 조종사 헬밋을 쓰고 T-50고등훈련기 조종석에 앉아 있는 모습을 스스로 연출했다.

                                                                                        (사진=연합뉴스)

박 전대표는 평소 작위적인 연출이 농후한 사진이미지를 싫어하는 성격인데 이날은 사진기자들의 요청에 앞서 자발적으로 조종석에서 포즈를 취했다고 한다. 이는 전날 이명박 전시장의 도포차림에 갓을 쓴 사진게재에 영향을 받은 듯하다.

 

박근혜 전 대표는 평소 작위적인 연출이 과도하게 표출된 이미지를 매우 싫어할 뿐만아니라 사진기자의 간곡한 요청에도 불구하고 사진포즈를 취하지 않기로 유명하다. 특히 현장방문시 자신의 고유한 헤어스타일이 변경될 수 있는 모자 ,안전모는 절대 착용하지 않는다 이런 박근혜 전 대표도 이명박후보의 과감한 이미지 창출에 자극받아? 어쩔수없이 자신만의 고유한 헤어스타일이 망가지는 것도 감수하고 조종사 헬밋까지 썼다. 이후보와의 경쟁을 의식해 평소와는 다른 이미지를 스스로 만들어낸것이다. 행사장에서 두 후보가 서로 만나 반갑게 이야기하는 장면이나 잠시 서로 고개를 돌려 냉랭해 보이는 뻔한 사진만 촬영하고 있던 사진기자들에게는 가뭄의 단비같은 장면연출이었다.그 이후 박근혜 후보  자신과 후보측이 사진영상측면에서 이전과 많이 변한것은 사실.

 

정치인은 사진을 원한다. 신문사도 중요 정치인의 기사 보도를 위해 사진을 원한다. 정치인에게 신문에 게재된 한 장의 사진은 금전적인 가치를 헤아릴 수 없을 정도로 크다. 사건자체가 뉴스가치가 별로 없다 하더라도 정치인은 카메라를 끌어당기는 미디어 이벤트를 기획한다. 지지율 1.2위의 대권후보 정치인들은 자신들의 지지율을 높이기 위한 수단으로 사진을 이용한다. 사진 속에 나타나는 이미지를 우호적으로 보이게 하기위해 정치인들은 자신의 얼굴표정, 입모양, 손의 제스처등 비언어적요소를 항상 신경 쓴다

 

 

유력한 대권후보 정치인이 사진홍보를 위해 우스꽝스러운 모자를 쓴다거나. 평소의 정장스타일이 아닌 특이한 복장을 했다면 신문사의 편집자는 그 사진을 쓰고 싶다는 유혹을 버릴 수 없다.양쪽 모두의 이익을 위해 정치인은 사진기자를 이용하고, 사진기자는 정치인을 이용한다. 대권후보 정치인은 자신의 이미지 홍보를 기대하고, 사진기자는 시각적인 이벤트를 원한다. 특히 치열한 선거운동 기간 중에 경쟁 관계인 후보자들은 상대방을 의식.평소와는 다른 파격적인 사진이미지를 제공한다.

 

지금 돌이켜보면 당내 기반이 탄탄하고 대중적 이미지도 우월했던 박근혜 후보가 대통령후보 경선 결과 대의원 지지율에서는 이명박후보를 이기고도 여론조사 지지율에서 지게 된 이유는 무엇일까. 많은 이유와 원인이 있겠지만 언론을 통한 영상이미지창출력에서 시종일관 이명박후보진영에 참패한 것이 원인중의 하나라면 너무 극단적인가.(끝)

 

me2day
카테고리 : 그때 그 사진
태그 : , ,

댓글(87) 이명박,박근혜에게 헬밋을 씌우다

  1. SDFS says:

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

  2. 볼테어 says:

    기자님,

    우스꽝스러운 산출 방식과, 개신교 신자들의 ‘묻지마’ 지지가 이명박을 크게 도왔지요.

    연출 싫어하는 박근혜를 멋있어 하는 사람들도 많습니다.

  3. 외국인 says:

    앞으로는 그런 사기꾼 같은 연출에 국민들은 더 이상 속지 말아야 한다..

  4. 잘봤삼 says:

    헬멧을써서 이야기를 잘 못알아듣는다 이런 이야긴줄 알았더니 그런 이야기가 아니군요. 재미있게 봤습니다.

  5. SF says:

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

    H E Y 5 8.C OM 만남을 유도하면서 통화료만 빨아먹는 쓰레기 0 6 0 NO

  6. 이정만 says:

    나름대로 의미있는 분석입니다.
    이영박을 쥐새끼로 비유하는 사람들은 쥐새끼가 다스리는 나라의 쥐새끼이상이기 어렵죠.
    국민 대다수가 뽑았으면 인정할 줄도 알아야 합니다.
    당신들이 존경하는 박근혜가 대통령이 되면, 그 박근혜를 꽃뱀에 비유하는 사람도 있을 겁니다.
    세상은 돌고도니까..
    함 돌아보세요.

  7. 김성인 says:

    기자가 무식한가 뭘모르는가. 박정희시대, 그시대의 뉴스는 항상 퍼스트레이디의 대행으로 첫머리에 장식하게 되어있었고, 신문에는 1면에 로얄박스가 있어서 박정희와 박근혜의 사진과 기사가 하루도 빠지지않고 실리게 되어 있었다. 물론 청와대 검열을 통과할 수 있는 아름다운 사진으로, 연출을 안하는 여인이라고요? 어떤 벼락맞을 기자의 아첨이냐? 신문사에는 정보부요원이 상주하고 동아일보는 명줄을 끊어버리기 일보 직전아니었나? Kindle in the STORM(원제-kindle in the wind,엘튼 존 노래-다이아나 추모)

  8. 허허실실 says:

    님께서 < 당내 기반이 탄탄하고 우월했던 박근혜 후보가 경선결과 대의원 지지율에서는 이명박후보를 이기고도 여론조사 지지율에서 지게 된 한 영상이미지창출력에서 이명박후보진영에 참패한 것이 원인중의 하나>
    적절합니다.
    제가 보는 당시 박후보의 타협안하는 원칙론이
    결국 최종에 지게 된 원인 중 하나라고도 봅니다.
    재밌는 글 감사드립니다

  9. 조규성 says:

    지나다 위 글보고 한마뒤
    사람마음 곁에 살면서도 천리만리
    충분한 이해가 필요
    봄이오면 여름 가을 겨울
    지옥과 극락 사랑과 미움 밤과 낮
    이런것이 세상 이라네
    마음 바쿼 먹을줄 모르면 평생 괴로움
    6근6식이 무너지는 소리나 들어보세요

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